Can You Buy an RV Directly from the Manufacturer?

For RV buyers seeking to skip the dealership markup and personalize their rig, buying an RV directly from the manufacturer may seem like the perfect route. The appeal of factory pricing, customized layouts, and direct communication with builders can be strong—especially for experienced RVers or those looking to optimize their investment.

But is this approach the right one for everyone? Let’s explore how factory-direct RV purchases work, which brands offer them, and how they compare to the traditional dealership model in cost, support, and overall value.

Understanding Direct-from-Manufacturer RV Purchases

As RV shopping evolves, more buyers are considering alternatives to traditional dealership routes. One growing trend is buying directly from the manufacturer—an option that can offer both advantages and complexities.

What Does It Mean to Buy Direct?

The recreational vehicle (RV) industry remains a significant segment of the North American market. In 2023, RV manufacturers shipped approximately 313,174 units, generating a retail value of $20.27 billion. Retail sales totaled 376,673 units, indicating strong consumer demand.

When you purchase an RV directly from the manufacturer, you bypass the dealership network. Instead of visiting a local RV dealer, you communicate and transact directly with the RV brand—online or at the factory itself. This method is especially popular for custom-built RVs and specialty campers.

Factory-direct purchases may include:

One-on-one consultations and factory tours
Fully customizable RV layouts and finishes
Direct delivery or factory pickup options
Assistance with RV financing options, either in-house or through referrals

How RV Manufacturers Sell to Consumers

Not all RV brands support direct-to-consumer sales. However, some manufacturers—especially boutique or modular home-style builders—specialize in factory-direct RV sales. These companies often provide:

Dedicated customer service without intermediaries
Build-to-order workflows
Limited-time access to new or prototype models

Pros and Cons of Buying an RV from the Manufacturer

Buying an RV directly from the factory can offer cost savings and customization benefits—but it also requires more hands-on planning and patience.

Benefits of Factory-Direct Buying

Lower Costs: No dealer markup or inventory overhead
Customization: Full control over layout, colors, cabinetry, and add-ons
Build Transparency: See how your RV is made through factory tours
Early Access: Get new models before they hit dealer lots

Factory-direct buying is a great fit for those who value control, want to tailor their RV purchase, and already understand the basics of RV ownership.

Drawbacks to Consider

Limited Local Service: No nearby dealer for repairs or warranty work.
Longer Lead Times: Custom builds may take months.
Less Flexibility: Fewer chances to negotiate pricing.
Financing: Some manufacturers don’t offer RV loans directly, so you may need to find RV financing externally.

If you are buying an RV for the first time, the added guidance and convenience of a dealership may outweigh the customization benefits.

Factory-Direct Programs in Action

Several RV manufacturers have introduced streamlined direct-purchase programs designed to simplify the buying process while offering customization and support. Below are two standout examples of how factory-direct RV shopping works in practice.

CW Direct (Camping World)

Camping World’s CW Direct program blends the convenience of online shopping with access to national service infrastructure. Buyers can configure their RVs through a guided online platform, place an order without visiting a dealership, and still benefit from the company’s extensive warranty and support network.

Escape Trailer

Escape Trailer offers a fully online, factory-direct experience tailored for buyers looking to customize a compact fiberglass trailer. Through its digital platform, you can:

Explore 3D visualizations of layouts and interiors
Select features and finishes
Track your build progress in a dedicated dashboard
Place a deposit and schedule delivery across the U.S. and Canada

Escape’s process highlights how smaller manufacturers are using technology to offer hands-on personalization without the need for in-person visits.

How to Tell If an RV Brand Sells Direct

Not sure if a brand offers direct-to-consumer sales? Here are a few ways to identify a factory-direct manufacturer without relying on guesswork:

Check the website for terms like “factory-direct”, “buy direct”, or “custom order”
Look for the absence of a dealer locator—many direct sellers bypass dealership networks entirely.
Reach out to the company via email or phone to ask about their purchase process.
Browse RV forums like iRV2 or RV Life to learn from others who’ve purchased directly.

If the manufacturer offers build-to-order options and sets pricing without dealer involvement, it’s likely operating under a direct-sale model.

Factory-Direct vs Dealer RV Purchases: A Comparison

When weighing the pros and cons of buying direct versus through a dealership, it helps to break down how each method affects pricing, customization, financing, and after-sales support. The table below highlights the key differences between these two RV buying paths.

Category	Factory-Direct Purchase	Dealer Purchase
Base Price	Often lower	Includes markup
Customization	High	Limited to inventory
Delivery Time	Longer (custom build)	Immediate or quick
Negotiation	Limited	More room to negotiate
Financing	May require third-party lender	In-house or partnered lenders
Service & Warranty	Handled by factory	Local dealer support
Paperwork	Buyer responsibility	Dealer handles registration

Support, Warranty & Financing Differences

The purchase method you choose—factory-direct or dealership—can significantly affect the kind of support, financing access, and warranty service you receive. Understanding these differences upfront can save you from frustration down the line.

Factory-Direct Purchases

Buying directly from the manufacturer gives you a more personalized experience, but the trade-off often lies in post-sale logistics.

Warranty service is typically handled through the factory or select service partners, which may require travel or coordination for repairs.
Local repair options may be limited, depending on the brand’s service network.
Financing is rarely handled in-house; you’ll likely need to arrange funding through a credit union, RV lender, or personal loan.

Buyers going this route should be confident in handling service coordination and securing their own financing. If you’re making your first RV purchase, it’s helpful to reflect on what experienced buyers wish they had known about managing warranties and post-sale support—especially when choosing between custom builds and ready-made options.

Dealer Purchases

Going through a dealership offers a more bundled experience with built-in convenience:

Warranty claims are typically handled on-site or at affiliated service centers.
Financing is often available through in-house programs or partner lenders, making the process quicker.
Used units and trade-ins are easier to manage thanks to the dealer’s ability to handle paperwork, title transfer, and valuation.

This route is often preferred by first-time buyers who want guided support and a simpler transaction.

Step-by-Step: How to Buy an RV Direct from the Factory

Buying directly from the factory gives you more control, but it also requires a bit more coordination. Here’s a clear roadmap to help you navigate the process confidently—from research to final delivery.

1. Identify Direct-Selling RV Brands

Start by looking for RV manufacturers that bypass traditional dealerships. Focus on brands that offer build-to-order options, clear pricing, and reliable after-sales support.

2. Request Model Information and Customization Options

Once you’ve found a potential match, reach out to the brand for details on available models, floorplans, and upgrade packages. Many offer digital configurators or personalized consultations.

3. Attend a Factory Tour or Virtual Walkthrough

Seeing the production process firsthand can help you understand build quality and layout decisions. If you can’t visit in person, ask about virtual tours or video walkthroughs.

4. Choose Your Layout and Finish Options

Pick your preferred layout, materials, colors, and additional features. Some brands offer flexible design menus while others guide you through a fixed customization workflow.

5. Submit a Deposit to Secure the Build

Once finalized, submit a deposit—typically between 10% and 25% of the total cost—to reserve your production slot.

6. Confirm Build Timeline and Payment Terms

Ask for an estimated timeline, payment schedule, and written agreement outlining your selections and delivery expectations.

7. Arrange Delivery or Schedule Factory Pickup

Depending on the builder, you may choose to have the RV shipped to you or travel to the facility for pickup. Verify associated fees and delivery protocols.

8. Finalize Paperwork and Registration

You’ll typically be responsible for handling the title, registration, and insurance. Some brands can assist or refer you to helpful resources.

9. Take Delivery and Conduct a Walkthrough

Once your RV is ready, you’ll receive manuals, warranty documents, and a detailed walkthrough—either in person or remotely.

Pro Tip: Always request a signed build sheet, estimated delivery window, and clear refund policy before paying your deposit.

What Questions Should You Ask?

Before making your final decision, ask the manufacturer:

Is the deposit refundable?
What’s the estimated build and delivery timeline?
Can I use third-party financing or do you offer financing options?
What warranty coverage is included?
Are there authorized service centers near my location?
What happens if there are issues or defects upon delivery?

Is Buying Directly from the Manufacturer Worth It?

For RV buyers who:

Prioritize customization
Want to avoid markup
Are comfortable navigating their own financing
Prefer dealing with the manufacturer directly

—factory-direct buying is a great option.

However, if you value local support, faster delivery, or want to use promotional loans to finance deals available from dealers, then a traditional route might be a better fit.

Final Note

Buying an RV directly from the manufacturer can lead to meaningful savings and a fully tailored build. It’s a practical option for buyers who are experienced, cost-conscious, and comfortable managing financing, paperwork, and delivery logistics themselves.

If you prefer a more guided process with immediate availability, built-in support, and easier access to financing, purchasing through a dealership may offer the reassurance you’re looking for.

No matter which route you take, long-term planning matters—including how you’ll store and maintain your RV between trips. RecNation provides secure, RV-focused storage facilities nationwide to help protect your vehicle for years to come.

Ultimately, the right choice depends on the experience you want. Whether you prioritize flexibility, customization, or convenience, both options are valid—and RecNation is equipped to support your journey either way.

FAQs About Factory-Direct RV Purchases

Can I get financing when buying an RV directly from the manufacturer?

Yes, but most manufacturers do not offer in-house financing. You’ll likely need to arrange a loan through a third-party lender, such as a bank, credit union, or specialized RV financing provider.

Is it cheaper to buy an RV factory directly?

Generally, yes. By avoiding dealership markups and overhead, factory-direct buyers often pay less for the same rig. However, you should still account for additional costs like delivery, customization fees, and taxes.

Can I buy a used RV directly from the manufacturer?

Most factory-direct programs focus on new, custom-built RVs. That said, a few manufacturers occasionally offer certified pre-owned units or list trade-ins on their websites.

What kind of warranty coverage do factory-direct RVs include?

Warranties vary by brand but are typically similar to dealer-sold models. The main difference is where repairs are handled—many require you to return to the factory or work with approved service centers.

How long does it take to receive a factory-direct RV?

Custom-built RVs often take several weeks to several months depending on the brand, model, and production queue. Always ask for a written timeline and estimated delivery window before placing your deposit.